Find answers to your questions about LendIt.
1. INTRODUCTION
Lendit is a peer-to-peer marketplace platform that enables individuals and businesses to list, lend, borrow, reserve, deliver and manage access to tools, equipment, household items, leisure products and other approved assets through the Lendit platform, website and mobile applications.
This Privacy Policy explains how Lendit collects, uses, stores, shares and protects personal data when users access or use the Lendit platform, website, applications, products or services.
Lendit is committed to protecting personal data and complying with applicable data protection laws including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (“PECR”), and other applicable privacy legislation.
By accessing or using Lendit services, users acknowledge that they have read and understood this Privacy Policy.
2. WHO WE ARE
Lendit is operated by:
Lendit Local Ltd
The Old Rectory
Mucking Wharf Road
Stanford-Le-Hope
Essex
United Kingdom
SS17 0RN
Company Number: 16387022
Email: [data@lenditlocal.co.uk](mailto:data@lenditlocal.co.uk)
For the purposes of UK GDPR, Lendit acts as a data controller in relation to personal data collected and processed through the platform.
3. THE TYPES OF PERSONAL DATA WE COLLECT
Lendit may collect, process and store the following categories of personal data:
3.1 Account Information
* Full name
* Username
* Email address
* Telephone number
* Passwords and authentication credentials
* Profile photographs
* Date of birth
* Address details
* Business information where applicable
3.2 Identity Verification Information
To help prevent fraud, theft, misuse and unlawful activity, Lendit may collect and process:
* Government-issued identification documents
* Selfies and biometric comparison data
* Proof of address documentation
* Verification status information
* Identity confidence scores
* Anti-fraud and anti-money laundering screening data
Identity verification may be performed directly by Lendit or through trusted third-party providers.
3.3 Transaction and Payment Information
* Booking and reservation information
* Payment transaction data
* Billing addresses
* Refund information
* Deposit and guarantee-related information
* Payout details for lenders
* Fees, commissions and charges
* Dispute and claim information
Lendit does not generally store full payment card details directly. Payment processing is typically handled by regulated third-party payment providers.
3.4 Listing and Marketplace Information
* Item listings
* Item descriptions
* Images and videos
* Pricing information
* Availability schedules
* Category information
* Item usage and rental history
* Reviews and ratings
* Communication history
3.5 Communications Data
Lendit may collect and process:
* Messages sent through the platform
* Customer support communications
* Complaints and dispute correspondence
* Email communications
* Telephone recordings where permitted by law
* Chat interactions
* Survey and feedback responses
3.6 Device and Technical Data
* IP address
* Device identifiers
* Browser information
* Operating system information
* Mobile device information
* App version information
* Crash reports and diagnostics
* Log files
* Session data
3.7 Location Data
Where permitted by device settings and applicable law, Lendit may collect:
* Approximate location information
* GPS location data
* Geolocation derived from IP addresses
* Pickup and delivery location information
* Real-time delivery tracking information
3.8 Usage and Behavioural Data
Lendit may collect information regarding:
* User interactions with the platform
* Search history
* Browsing behaviour
* Clickstream activity
* Preferences and interests
* Marketplace activity trends
* Engagement patterns
* Booking behaviour
* Response times and platform activity
3.9 Social Media and Third-Party Information
If users connect third-party services or social accounts, Lendit may receive:
* Public profile information
* Contact information
* Authentication tokens
* Social connections
* Shared content and engagement data
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4. HOW WE USE PERSONAL DATA
Lendit uses personal data for the following purposes:
4.1 Providing Platform Services
* Creating and managing user accounts
* Facilitating listings, bookings and rentals
* Processing transactions and payouts
* Enabling communications between users
* Providing customer support
* Managing reservations and deliveries
4.2 Identity Verification and Trust & Safety
* Verifying user identities
* Preventing fraud and abuse
* Conducting risk assessments
* Detecting suspicious activity
* Enforcing platform policies
* Protecting users and third parties
* Investigating disputes, theft or misuse
4.3 Platform Improvement and Analytics
* Improving platform functionality
* Analysing marketplace trends
* Developing new products and services
* Conducting business intelligence analysis
* Monitoring performance and engagement
* Enhancing user experience
4.4 Communications
* Sending transactional notifications
* Providing service updates
* Sending security alerts
* Delivering customer support
* Providing marketing communications where permitted
* Sending recommendations and personalised content
4.5 Advertising and Personalisation
Lendit may use data to:
* Personalise content and recommendations
* Display targeted advertisements
* Measure advertising effectiveness
* Develop audience insights
* Improve matching and search relevance
* Support promotional campaigns and partnerships
4.6 Legal and Regulatory Compliance
* Complying with legal obligations
* Responding to lawful requests
* Enforcing contractual rights
* Managing tax and financial reporting obligations
* Cooperating with regulators and law enforcement
4.7 Business Operations
* Internal reporting and forecasting
* Corporate transactions and restructuring
* Insurance and guarantee administration
* Risk management
* Auditing and compliance monitoring
5. LAWFUL BASES FOR PROCESSING
Lendit processes personal data under one or more lawful bases including:
* Performance of a contract
* Legitimate interests
* Compliance with legal obligations
* User consent where required
* Protection of vital interests
Legitimate interests may include fraud prevention, platform security, service improvement, analytics, business growth, marketplace optimisation and protecting users.
6. IDENTITY VERIFICATION, FRAUD PREVENTION AND RISK SCORING
To help maintain a safe and trusted marketplace environment, Lendit may:
* Verify user identities
* Use automated fraud detection systems
* Conduct behavioural analysis
* Assess transaction risk
* Monitor suspicious activity
* Restrict or suspend accounts
* Request additional verification information
* Conduct manual reviews
Certain decisions may be partially automated. Users may request human review where required under applicable law.
Lendit reserves the right to retain records relating to fraud prevention, disputes, claims and enforcement activities where legally permitted.
7. MARKETPLACE COMMUNICATIONS
Messages and communications exchanged through the Lendit platform may be monitored, reviewed, filtered or analysed:
* For fraud prevention
* To enforce platform rules
* To detect prohibited conduct
* To investigate disputes
* To improve platform safety
* To prevent off-platform circumvention
Users should not share unnecessary sensitive information through platform messaging systems.
8. DATA ANALYTICS, INTELLIGENCE AND INSIGHTS
Lendit may collect and analyse aggregated, anonymised or pseudonymised marketplace data for:
* Market intelligence
* Usage trends
* Demand forecasting
* Product development
* Pricing optimisation
* Operational analysis
* Commercial insights
* Advertising and partnership opportunities
* Statistical reporting
Where legally permitted, Lendit may use aggregated and non-identifiable marketplace intelligence commercially.
Lendit will not knowingly sell directly identifiable personal information to third parties without appropriate lawful basis.
9. ARTIFICIAL INTELLIGENCE AND AUTOMATED SYSTEMS
Lendit may use automated technologies, machine learning systems and artificial intelligence tools to:
* Improve search and recommendations
* Detect fraud and suspicious activity
* Enhance customer support
* Improve moderation and safety
* Analyse platform behaviour
* Automate operational processes
* Generate marketplace insights
These systems may use user interactions, behavioural data and marketplace activity to improve platform performance.
10. WHO WE SHARE DATA WITH
Lendit may share personal data with:
10.1 Service Providers
* Payment processors
* Identity verification providers
* Cloud hosting providers
* Analytics providers
* Customer support providers
* Delivery and logistics partners
* Communication providers
* Insurance and guarantee providers
* Professional advisers
10.2 Other Users
Certain information may be visible to other users including:
* Public profile details
* Listing information
* Reviews and ratings
* Approximate location information
* Transaction-related information where necessary
10.3 Legal and Regulatory Authorities
Lendit may disclose personal data where required to:
* Regulators
* Law enforcement agencies
* Government authorities
* Courts and tribunals
* Tax authorities
* Fraud prevention organisations
10.4 Corporate Transactions
If Lendit is involved in:
* Investment activities
* Mergers
* Acquisitions
* Financing transactions
* Asset sales
* Restructuring
personal data may be disclosed as part of due diligence or transferred as part of the transaction where legally permitted.
11. INTERNATIONAL DATA TRANSFERS
Lendit may transfer personal data outside the United Kingdom where necessary.
Where international transfers occur, Lendit will implement appropriate safeguards including:
* Adequacy regulations
* Standard contractual clauses
* Approved transfer mechanisms
* Additional security measures where appropriate
12. DATA RETENTION
Lendit retains personal data for as long as reasonably necessary for:
* Providing services
* Fraud prevention
* Legal compliance
* Tax and accounting obligations
* Dispute resolution
* Platform security
* Business and operational purposes
Retention periods may vary depending on:
* The nature of the data
* Legal obligations
* Risk considerations
* Regulatory requirements
* Ongoing disputes or investigations
Lendit may retain certain information after account closure where legally permitted.
13. USER RIGHTS
Under applicable data protection law, users may have rights including:
* The right to access personal data
* The right to rectify inaccurate data
* The right to erase certain data
* The right to restrict processing
* The right to object to processing
* The right to data portability
* Rights relating to automated decision-making
* The right to withdraw consent
Requests may be submitted to:
Data Protection Officer
Email to:data@lenditlocal.co.uk
Lendit may require identity verification before fulfilling certain requests.
14. MARKETING COMMUNICATIONS
Lendit may send marketing communications where permitted by law.
Users may opt out of marketing communications at any time through:
* Account settings
* Unsubscribe links
* Contacting Lendit directly
Operational and transactional communications may still be sent where necessary.
15. COOKIES AND TRACKING TECHNOLOGIES
Lendit uses cookies, pixels, SDKs and similar technologies to:
* Operate the platform
* Authenticate users
* Improve functionality
* Analyse usage
* Measure performance
* Personalise content
* Deliver advertising
* Detect fraud and abuse
Further information is available in the Lendit Cookies Policy.
16. SECURITY
Lendit implements technical and organisational security measures designed to protect personal data including:
* Encryption
* Access controls
* Authentication measures
* Monitoring systems
* Security testing
* Fraud prevention systems
* Secure hosting environments
However, no platform or transmission method can be guaranteed completely secure.
Users are responsible for maintaining the security of their account credentials.
17. CHILDREN AND AGE RESTRICTIONS
Lendit services are not intended for children.
Users must be at least 18 years old unless otherwise explicitly permitted by Lendit.
Lendit may suspend or remove accounts where age requirements are not satisfied.
18. THIRD-PARTY LINKS AND SERVICES
The platform may contain links to third-party websites, services or applications.
Lendit is not responsible for the privacy practices or content of third-party services.
Users should review the privacy policies of third parties independently.
19. PLATFORM MONITORING AND ENFORCEMENT
Lendit reserves the right to monitor platform activity for:
* Fraud prevention
* Security purposes
* Compliance monitoring
* Enforcement of platform policies
* Investigation of prohibited conduct
* Protection of users and third parties
Lendit may suspend, restrict or terminate access where necessary.
20. CHANGES TO THIS PRIVACY POLICY
Lendit may update this Privacy Policy periodically.
Where appropriate, users will be notified of material changes.
Continued use of the platform following updates may constitute acceptance of the revised Privacy Policy.
21. CONTACT DETAILS
For questions regarding this Privacy Policy or data protection matters, users may contact:
**Data Protection Officer**
Lendit Local Ltd
The Old Rectory
Mucking Wharf Road
Stanford-Le-Hope
Essex
United Kingdom
SS17 0RN
Email: data@lenditlocal.co.uk
Users also have the right to lodge complaints with the UK Information Commissioner’s Office (“ICO”).
Website: https://ico.org.uk/